Rodriguez and Hearst aren’t the only fashionistas in the building. “The building is unusually light and airy, which is of course especially appealing to the high-end kinds of tenants who have found a home at 210 11th Avenue ,” Schenker said in a statement. In the second deal, designer Gabriela Hearst has expanded her existing space on the third floor of the property by 2,959 rentable square feet, bringing her total footprint to 11,741 square feet - an entire floor of the building, according to ABS.ĪBS’s Audrey Novoa, Benjamin Waller and Gregg Schenker arranged the deals for the owner in-house and represented Hearst in her lease. Rodriguez is celebrating the 20th anniversary of the iconic “For Her” fragrance this year, which continues to sell at a rate of one bottle every 15 seconds, according to a profile in Harper’s Bazaar. The designer previously leased space on the ninth floor of 30 Irving Place, but Bowen said that location was “a long time ago” and didn’t specify if Rodriguez was relocating from a more recent address. “As a designer, he felt it supported his own creativity.” “This building felt right to him because the space is light and bright and very creative,” said Allyson Bowen of Savills, who represented Rodriguez in the deal. It’s unclear what the asking rent was, but average asking rent for office space in Chelsea was $84.24 per square foot in the third quarter of 2023, according to a recent report by Savills. Narciso Rodriguez signed a five-year lease for 3,740 square feet of showroom and office space on the second floor of the property, ABS said. SEE ALSO: L’Occitane and Subsidary Elemis Ink Office Leases by Herald Square
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